A recent highly targeted direct mail campaign has generated positive responses for one of our clients within a couple of days of distribution, highlighting the fact that creative input matched with a strategic approach can reap great rewards... as long as you have defined your targets. It also provided us with a way of getting rid of 200 pots of Basil that were intended for a previous project with said client!! Who says we are not resourceful.
I don't want to dwell too much on the economic climate, needless to say we have seen it's impact where a third party (banking) client has cut back on what was an established annual project. Having spoken with other smaller business owners this seems to be a current trend, it's the big guys that are taking the hits and cutting back, whereas start-ups and SME's in general, are ramping up marketing activity to take advantage of new opportunities. This is all good news for us as we are positioned to provide a huge level of marketing and creative support to organisations of this nature, with past results to prove so.